Official announcement of the campaign “Probémoslo en catalán. Mucho por hablar, mucho por vivir”, launched by the Government of Catalonia with the aim of encouraging the habit of speaking Catalan and reinforcing the values of cohesion, tolerance, and usefulness associated with the language.
The campaign brings back the character of Queta (2005), updates her, and multiplies her presence—transforming her into an animated figure with a multitude of personalities that represent the diversity of Catalan society in 2023.